Burns, Moe, Chief Wiggum and plenty of TV regulars. As the theme music plays, animation, clips and audio feature Homer, Marge, Apu, Mr. It’s big and beautiful, loaded with features based on the long-running animated TV favorite. This was the first year all those companies were in the same booth under the Scientific Games umbrella, and The Simpsons gave the booth a show-stopper.
Scientific Games has quickly become a major force in the casino world, having acquired slotmaking giants Bally Technologies and WMS Gaming as well as WMS’ sister company Williams Interactive and table games leader Shuffle Master. What it was, of course, was the debut of The Simpsons as a slot machine, a big attention-grabber from Scientific Games. With Homer and Marge characters handing out doughnuts – with sprinkles, of course – the crowds at the Global Gaming Expo in Las Vegas just had to see what was going on.